Important updates, insights and perspectives from the Spark AR team.
As we kick off the new year, we’re continuing our Q&A series with Spark AR creators. Today, we’re catching up with Boon Jun Aw, a Singapore-based creator and co-founder of GOWAAA. In our interview, Boon shares where he finds inspiration for this work, his love for video games, and his practical advice for working successfully on brand projects. Let’s dig in!
Following up on our preview at Facebook Connect, today we’re rolling out new hand and body tracking capabilities as part of Spark AR Studio version 126. We’ve already seen some really fun, early examples of these tracking capabilities in our beta tests, and we’re excited by the possibilities that hand and body tracking opens up for creators interested in more performative AR effects, especially for Instagram Stories and Reels. Let’s dive in and explore these new trackers:
As the marketplace for AR projects continues to expand, more brands are increasingly turning to creative studios and consultancies for their AR expertise. That’s why we’re excited today to be rolling out our new Accelerating AR interview series and exploring how creative studios from all over the world are using Spark AR to build and grow their businesses.