Important updates, insights and perspectives from the Spark AR team.
With now more than 1.2 million AR effects published across Facebook and Instagram, we’ve had the unique opportunity to listen and learn what our creators expect and need in their effect publishing workflows. And we’ve made a variety of improvements, from review policy updates and effect submission guidance, to new insights that help you understand how your effects are performing.
If you tuned into today’s Facebook Connect keynote, you heard about the big bets we’re making to realize a future with augmented reality — from new experiences like AR Try On for Facebook Shops, to new devices, to new research and insights that will enable AR Glasses. It’s a great time to be a Spark AR creator.
As we continue our interview series with Spark AR creators, today we’re catching up with Mate Steinforth, a Berlin, Germany-based designer and creator, known for his proficiency and craft. Mate talks about a 20-year career as a creative, where he finds inspiration for his work, and he offers some advice for how brands can approach AR — a topic Mate recently covered in more detail during his Instagram Deconstructed interview.
From the beginning, a guiding principle of our Spark AR team has been to build an easier, more accessible mobile AR platform — one that enables a wide range of creators, from all parts of the world, to build and publish their own unique AR experiences. Today, more than 400,000 creators from 190 countries are using Spark AR, and as we shared earlier this fall — over half (55%) of Spark AR Studio’s monthly users are women.
As we continue our interview series with Spark AR creators, today we’re catching up with Bianca Garutti, a freelance artist based in Campo Grande, Brazil, who’s known for her fun and playful makeup effects. Bianca talks about how AR creation has grown from a simple side-hustle to a full-time career in just two years, plus where she finds inspiration for her work, and the importance of the Spark AR creator community. It’s another great interview, enjoy!
With over 400,000 creators across 190 countries, the Spark AR ecosystem has grown quickly, and with this growth, a thriving new marketplace has also taken shape: brands are increasingly seeking creators for a range of AR projects, and more AR creators are building careers and businesses through work-for-hire relationships with brands.