Important updates, insights and perspectives from the Spark AR team.
We recently rolled out several exciting new Spark AR features and capabilities, and today we’re introducing more with the release of version 89 of Spark AR Studio. Together, these updates help simplify and ease AR creation, and they open up new creative possibilities for AR experiences on Instagram.
Sound is critical to our perception of the world. We think it’s increasingly what separates the good from the great among AR experiences, too. Whether you’re building simple face masks or immersive world effects, Spark AR Studio offers a wide range of sound capabilities to help add depth and dimension to your AR effects, and today we’re adding another with the rollout of music reactive capabilities on Instagram.
In early 2018, we introduced target tracking, a capability that allows Spark AR effects to be anchored to static images, logos, signs, pictures — nearly any flat surface in the real word. Simply pointing the Facebook camera at an image triggers the AR effect.
As part of today’s release of Spark AR Studio (v76), we’re introducing templates, an exciting new feature that simplifies and streamlines the creation of AR effects. Using templates, creators at any level can get a headstart on a wide range of pre-designed projects, from face masks and color filters to background segmentation and effects with 3D objects.
We believe augmented reality will reshape all kinds of industries in the coming years, but one area it’s already changing is commerce. And that’s no surprise, AR commerce effectively solves one of online shopping’s biggest limitations: not being able to try it before you buy it.
Augmented reality is an exciting new medium. But when you take AR and combine it with Instagram and its growing community of artists and creators, the breadth of what you can make and the potential for who you can reach quickly expands. This is why we recently opened up our beta program, enabling anyone to create Spark AR effects and publish them to Instagram.
See all of the latest Spark AR news, product updates and community stories.