Important updates, insights and perspectives from the Spark AR team.
The recent release of Spark AR Studio (version 92) brought with it several new features and improvements, all of which our very own @danmollervfx breaks down nicely in the latest Spark AR Quick Tips video. But there’s one capability in particular that creators are excited about: render passes.
As more brands invest in AR experiences to help boost their marketing efforts, they’re increasingly turning to agencies to help with concepting, design and development. Today’s story is about one such agency, AliveNow, a creative technology shop based in Bangalore, India that’s using Spark AR to help a global portfolio of brands engage with one of the world’s largest consumer markets.
Creators typically have multiple tools they lean on and love, and AR creators are no different. In fact, if you ask most Spark AR creators what’s on their short list of trusted tools, one product nearly always shows up — Blender. The free, open-source 3D software was downloaded over 10 million times last year, and is used for a range of AR creation needs, from modeling and rendering objects to adding animations and visual effects.y
Earlier this year, as COVID-19 health and safety restrictions took hold, UK-based artist, Doddz, found himself missing the art galleries and exhibitions he loved to visit — so he did what creators do, and built his own. But unlike the locked down galleries in his community, his gallery would be open to all, everywhere, while giving an international list of Instagram artists the opportunity to showcase their talents with the world.
We recently rolled out several exciting new Spark AR features and capabilities, and today we’re introducing more with the release of version 89 of Spark AR Studio. Together, these updates help simplify and ease AR creation, and they open up new creative possibilities for AR experiences on Instagram.
Sound is critical to our perception of the world. We think it’s increasingly what separates the good from the great among AR experiences, too. Whether you’re building simple face masks or immersive world effects, Spark AR Studio offers a wide range of sound capabilities to help add depth and dimension to your AR effects, and today we’re adding another with the rollout of music reactive capabilities on Instagram.