Important updates, insights and perspectives from the Spark AR team.
As we continue our interview series with Spark AR creators, today we’re catching up with Isabelle Udo, an Amsterdam-based designer and filmmaker known for her innovative use of organic materials, vibrant colors and emotive sound, to create immersive AR experiences. Isabelle shares her experience and perspective on building a career as an AR creator, some of the influences that have helped shape her artistic style, and offers some advice for creators aspiring to take on more brand AR projects.
As part of our ongoing interview series with Spark AR creators, we recently caught up with Mitsuko Ono, a Manila, Philippines-based multimedia designer to talk about how she got into AR creation, her rapidly growing gallery of 40+ ‘weird’ effects, and some of the experience and advice she has for new creators and those working with brands. We learned a ton from this talented creator, we hope you will too.
The introduction of Instagram Reels has quickly captured the imaginations of Spark AR creators, many of whom are discovering and using Reels for the first time, and exploring questions, like “What types of effects work best for Reels?” or “How are Stories and Reels different?” or “Can people use multiple effects in Reels?”
As more creators and brands turn to Augmented Reality Ads to promote their Spark AR effects, we’re seeing a lot of exciting results, and learning a ton about how creators and brands can get more exposure for their work using this new ad format. With this in mind, we’re sharing a story today from Smart Study, a South Korea-based education company that owns Pinkfong, the creators of the popular “Baby Shark” kids song — yes, that baby shark, doo, doo, doo, doo, doo, doo, song!
Facebook recently concluded its second global hackathon and announced the winning submissions across several categories, including the top three picks in the augmented reality group. This latest event in the year-long series invited Spark AR creators to build World AR experiences that help enrich communities or otherwise support a social good.
The recent release of Spark AR Studio (version 92) brought with it several new features and improvements, all of which our very own @danmollervfx breaks down nicely in the latest Spark AR Quick Tips video. But there’s one capability in particular that creators are excited about: render passes.