Important updates, insights and perspectives from the Spark AR team.
In early 2018, we introduced target tracking, a capability that allows Spark AR effects to be anchored to static images, logos, signs, pictures — nearly any flat surface in the real word. Simply pointing the Facebook camera at an image triggers the AR effect.
As part of today’s release of Spark AR Studio (v76), we’re introducing templates, an exciting new feature that simplifies and streamlines the creation of AR effects. Using templates, creators at any level can get a headstart on a wide range of pre-designed projects, from face masks and color filters to background segmentation and effects with 3D objects.
We believe augmented reality will reshape all kinds of industries in the coming years, but one area it’s already changing is commerce. And that’s no surprise, AR commerce effectively solves one of online shopping’s biggest limitations: not being able to try it before you buy it.
Augmented reality is an exciting new medium. But when you take AR and combine it with Instagram and its growing community of artists and creators, the breadth of what you can make and the potential for who you can reach quickly expands. This is why we recently opened up our beta program, enabling anyone to create Spark AR effects and publish them to Instagram.
We believe augmented reality is a whole new creative medium. Exploring its full potential will demand entirely new ways of thinking about how the physical and digital can combine, which is why today we’re introducing the Spark AR Design Guidelines: a new resource intended to help creators, at any level, to conceive and design new AR experiences.
See all of the latest Spark AR news, product updates and community stories.