Important updates, insights and perspectives from the Spark AR team.
As the marketplace for AR projects continues to expand, more brands are increasingly turning to creative studios and consultancies for their AR expertise. That’s why we’re excited today to be rolling out our new Accelerating AR interview series and exploring how creative studios from all over the world are using Spark AR to build and grow their businesses.
Today we’re excited to debut six new episodes in our ongoing Unpacking AR interview series. In this long-form video series, we dive deep into a range of AR topics, from creating AR games, character and beauty effects, to using custom assets and typography in your AR projects. In each episode, Dan Moller invites Spark AR experts from all over the world to join him to talk about how they approach these topics, using some of their effects as examples.
A little over two years ago, we introduced the AR Library feature in Spark AR Studio with the goal of making it easier for you to add high-quality assets to your AR projects. Initially, this was done through an integrated library of 3D objects from Sketchfab, and over time, we’ve continued to extend and enhance the AR Library with hundreds of additional assets, including 3D objects, sound effects, patch assets, script packages, and so much more.
The pandemic has reshaped so much of how we experience the everyday world, from where we work, to how we shop, learn, and perhaps most important, how we communicate and connect with each other. Over the last year, our team has been exploring and investing in new ways AR can help people feel a stronger sense of presence and togetherness when they’re otherwise physically apart, and we think video calling in particular, presents some exciting new opportunities.
Earlier today, at F8 Refresh, we shared the exciting update that Spark AR is now the largest and most used mobile AR platform in the world. Our Spark AR community has surpassed 600,000 creators from 190 countries, who have published over 2 million AR effects across the Facebook Family of Apps.