Important updates, insights and perspectives from the Spark AR team.
With now more than 1.2 million AR effects published across Facebook and Instagram, we’ve had the unique opportunity to listen and learn what our creators expect and need in their effect publishing workflows. And we’ve made a variety of improvements, from review policy updates and effect submission guidance, to new insights that help you understand how your effects are performing.
If you tuned into today’s Facebook Connect keynote, you heard about the big bets we’re making to realize a future with augmented reality — from new experiences like AR Try On for Facebook Shops, to new devices, to new research and insights that will enable AR Glasses. It’s a great time to be a Spark AR creator.
As we continue our interview series with Spark AR creators, today we’re catching up with Bianca Garutti, a freelance artist based in Campo Grande, Brazil, who’s known for her fun and playful makeup effects. Bianca talks about how AR creation has grown from a simple side-hustle to a full-time career in just two years, plus where she finds inspiration for her work, and the importance of the Spark AR creator community. It’s another great interview, enjoy!
With over 400,000 creators across 190 countries, the Spark AR ecosystem has grown quickly, and with this growth, a thriving new marketplace has also taken shape: brands are increasingly seeking creators for a range of AR projects, and more AR creators are building careers and businesses through work-for-hire relationships with brands.
Facebook recently concluded its third virtual hackathon and announced the winning submissions across several categories, including the top three picks in the augmented reality group. This latest event in the year-long series invited Spark AR creators to build World AR experiences that were fun and tailored for use with Instagram Reels.
As we continue to build new capabilities and features to help make AR creation better, easier and faster, we’re also investing in new resources to help you work through the technical challenges of bringing your AR ideas to life. For many creators, the Spark AR Facebook Group has been a helpful, trusted resource, and starting today we’re adding another: the Spark AR Forum.