Important updates, insights and perspectives from the Spark AR team.
As we reflect on a year full of milestones, we’re incredibly proud and humbled by the growth and momentum of the Spark AR platform. This year, with more than 1.2 million effects built by 400,000 AR creators — 55% of which are women — Spark AR is now the world’s largest mobile AR platform.
Spark AR is the world’s largest mobile AR platform, with more than 400,000 creators from 190 countries. As our ecosystem continues to grow, AR creators need more recognition and visibility to help boost their careers and work-for-hire opportunities, and businesses are equally eager for new ways to identify and connect with skilled creator talent. With the needs of this evolving marketplace in mind, today we’re excited to roll out creator portfolios and Spark AR Gallery, two new features that enable AR creators to showcase their work in fresh new ways.
From the beginning, a guiding principle of our Spark AR team has been to build an easier, more accessible mobile AR platform — one that enables a wide range of creators, from all parts of the world, to build and publish their own unique AR experiences. Today, more than 400,000 creators from 190 countries are using Spark AR, and as we shared earlier this fall — over half (55%) of Spark AR Studio’s monthly users are women.
With now more than 1.2 million AR effects published across Facebook and Instagram, we’ve had the unique opportunity to listen and learn what our creators expect and need in their effect publishing workflows. And we’ve made a variety of improvements, from review policy updates and effect submission guidance, to new insights that help you understand how your effects are performing.
If you tuned into today’s Facebook Connect keynote, you heard about the big bets we’re making to realize a future with augmented reality — from new experiences like AR Try On for Facebook Shops, to new devices, to new research and insights that will enable AR Glasses. It’s a great time to be a Spark AR creator.
As we continue our interview series with Spark AR creators, today we’re catching up with Mate Steinforth, a Berlin, Germany-based designer and creator, known for his proficiency and craft. Mate talks about a 20-year career as a creative, where he finds inspiration for his work, and he offers some advice for how brands can approach AR — a topic Mate recently covered in more detail during his Instagram Deconstructed interview.