Important updates, insights and perspectives from the Spark AR team.
We’re excited to kick off a new competition today called Spark Playtime. For this competition, we’re inviting all eligible* creators to make group effects which are fun, interactive AR experiences that people can share on Messenger or Instagram video calls.
Over the last several weeks our team has been busy reviewing entries for the Holiday Spark Challenge. In the short two-week period that the competition ran, thousands of effects were submitted, from creators all over the world competing for their chance to win over $380,000 in cash prizes.
As we kick off the new year, we’re continuing our Q&A series with Spark AR creators. Today, we’re catching up with Boon Jun Aw, a Singapore-based creator and co-founder of GOWAAA. In our interview, Boon shares where he finds inspiration for this work, his love for video games, and his practical advice for working successfully on brand projects. Let’s dig in!
Following up on our preview at Facebook Connect, today we’re rolling out new hand and body tracking capabilities as part of Spark AR Studio version 126. We’ve already seen some really fun, early examples of these tracking capabilities in our beta tests, and we’re excited by the possibilities that hand and body tracking opens up for creators interested in more performative AR effects, especially for Instagram Stories and Reels. Let’s dive in and explore these new trackers: