Important updates, insights and perspectives from the Spark AR team.
Today we’re thrilled to introduce Unpacking AR, this is a new long-form video series where we explore a range of popular AR creation topics, from how to use 2D and 3D objects, to target trackers, music, audio, and more. In each episode, host Dan Moller invites a new Spark AR expert to join him to talk about how they approach these topics, using some of their effects as examples.
As we dig into another exciting new year of possibilities for the Spark AR platform, one area of investment we will continue to prioritize is education and training, to help AR creators, at any level, build their skills, advance their careers and if they choose, pursue more creator-for-hire opportunities.
As we reflect on a year full of milestones, we’re incredibly proud and humbled by the growth and momentum of the Spark AR platform. This year, with more than 1.2 million effects built by 400,000 AR creators — 55% of which are women — Spark AR is now the world’s largest mobile AR platform.
Spark AR is the world’s largest mobile AR platform, with more than 400,000 creators from 190 countries. As our ecosystem continues to grow, AR creators need more recognition and visibility to help boost their careers and work-for-hire opportunities, and businesses are equally eager for new ways to identify and connect with skilled creator talent. With the needs of this evolving marketplace in mind, today we’re excited to roll out creator portfolios and Spark AR Gallery, two new features that enable AR creators to showcase their work in fresh new ways.
With now more than 1.2 million AR effects published across Facebook and Instagram, we’ve had the unique opportunity to listen and learn what our creators expect and need in their effect publishing workflows. And we’ve made a variety of improvements, from review policy updates and effect submission guidance, to new insights that help you understand how your effects are performing.
From the beginning, a guiding principle of our Spark AR team has been to build an easier, more accessible mobile AR platform — one that enables a wide range of creators, from all parts of the world, to build and publish their own unique AR experiences. Today, more than 400,000 creators from 190 countries are using Spark AR, and as we shared earlier this fall — over half (55%) of Spark AR Studio’s monthly users are women.