Important updates, insights and perspectives from the Spark AR team.
We believe augmented reality will reshape all kinds of industries in the coming years, but one area it’s already changing is commerce. And that’s no surprise, AR commerce effectively solves one of online shopping’s biggest limitations: not being able to try it before you buy it.
The first question new creators typically ask us is, “what can I make with Spark AR Studio?” And then the very next question is almost always, “how do I get my effect on Instagram or Facebook?” For this, the answer’s simple — you’ll use Spark AR Hub.
Today, we’re profiling Spark AR creator Aliya Ataulova. The second you land on Aliya Ataulova’s Instagram profile you know you’re looking at an artist with her own unique and embodied style. Sitting somewhere in between fantasy, fashion and futurism, Aliya’s Spark AR effects are beautiful to see and fun to use. Her effects ooze cool, with purple-colored tones and floating neon features. Here are just a few recent examples:
Augmented Reality is at its best when our digital and physical worlds blend in believable ways. A digital object layered over the real world is fine, but when that object looks and reacts like it’s really part of the world, or part of us, our faces or hands — that’s when the magic happens.
See all of the latest Spark AR news, product updates and community stories.