Everything you need to know to create an interactive augmented reality experience.
If you're uploading an effect to Instagram, you'll need to upload a demo video with it. Demo videos show a preview of an effect to someone, giving them a flavor of what it will look like before they open it in the camera. They appear alongside your effect in Effect Gallery and in the effects tab on your Instagram profile.
This guide covers:
If publishing a new effect, your demo video will be reviewed at the same time as your effect. Demo videos added to existing effects will be reviewed when submitted.
Your video must meet the Spark AR terms and accurately represent your effect as it's being used in the Instagram camera. Remember the demo video is public and used to promote your effect, so it should be suitable for consumption by the Instagram general user base (ages thirteen and above).
It should also be:
Your demo video is a great opportunity to showcase your effect, and encourage people to open it in the camera.
Follow these recommendations to make the best video possible:
Here's an example of a demo video that follows our recommendations and requirements:
You'll need to record the video in the Instagram camera. You can see your effect in the Instagram camera, and capture your video, when you're publishing an effect. You can also do this from the effect's test page.
When you're publishing a new effect, on the Camera Preview page, either:
To capture the video:
Before submitting the video, you can crop the length if you need to. Otherwise, it shouldn't be edited.
If you're publishing a new effect, you'll be asked to upload your video file when you're uploading your effect in Spark Hub. You'll see this option in the Discovery section.
To add a video to an existing effect:
Once the video has been uploaded, you'll be able to see and play it.
You can also replace demo videos for effects that have already been published. Any new videos will be reviewed. The old video will be shown until the new video has been approved.
Once you've uploaded your video, you'll need to select a thumbnail image. This image represents the video, before someone plays it.
You'll see a selection of thumbnails, taken from your video automatically. Select the one you like best.
Find inspiration, see examples, get support, and share your work with a network of creators.Join Community