As a result of the coronavirus (COVID-19) outbreak, we have a reduced capacity to review effects and delays in publishing are expected. Learn more.
When you upload an effect to Instagram, you'll need to choose a category for it. Categories help people to browse and find effects they'll love.
When you choose a category for your effect, we'll review it to make sure it fits. Once it's approved, your effect will appear in the Effect Gallery under this category (unless it's a promotional effect). You can also choose a new category for effects you've already uploaded, to give them the most exposure possible.
To make it easier for people to browse effects, we've added some new categories and changed the names of some existing categories.
Find out about:
You'll need to pick just one of these categories for your effect. If your effect could fit into multiple categories, you'll need to pick the one that's most relevant.
To help you decide, take a look at these descriptions of each category, and examples of effects that fit into them.
Cosmetic and stylized effects that change someone's appearance.
Animal transformation or artwork.
For creating sketches or watercolors, or camera effects like VCR or Kaleidoscope.
Manipulations of vivid color or light.
Unnerving effects with a twist
Futuristic or fanciful effects and characters.
Gestures of love or positivity.
Amusing or ridiculous effects to make people laugh.
Effects that help people express how they feel.
Effects that share where people are or what's happening around them, or transport them to another place.
For celebrating holidays, cultural moments and other events.
Effects supporting a cause, movement or organization.
For showing appreciation of media, entertainment or sports teams.
Please note that Spark AR Studio does not specifically endorse any of the effects featured in these examples.
When you publish a new effect, you'll be asked to select a category when you're uploading your effect in Spark Hub.
The category for your effect will need to be approved by our review team before it can be confirmed.
It's a good idea to provide more context about the category you've selected, to help the reviewer understand your choice. If our review team thinks your effect is better suited to another category, they'll change the category for you. You can provide this information in the Review Information section.
Based on feedback from the community, we updated the effect categories that we offer for Instagram. To update existing effects from the old categories to the new ones, we assigned new category tags for you:
There were no changes to effects in the Events, Funny, or Moods categories.
You’ll be able to see the updates we’ve made and edit the category yourself if you wish.