Once you’re happy with your effect, you can submit it to Spark AR Hub to be published. Effects can either be published to Facebook or Instagram.
Before people can use your effect it'll be reviewed to make sure it meets the Camera Effects Platform Policies and Terms, as well as Instagram's Community Guidelines. This usually takes a couple of days, but can take up to a week - excluding weekends.
Before submitting an effect, you should check that you have all the assets and files you need for the platform where you're uploading the effect. Instagram, Facebook and Facebook ads each have different requirements you'll need to meet.
For Instagram effects, you'll need:
For Facebook ads effects, you'll need:
For Facebook effects, you’ll need:
To submit an effect:
When you’re uploading an effect, you’ll be asked to select an Effect Destination:
This is where you’ll choose whether your effect will appear in the Facebook camera, the Instagram camera or as part of a Facebook Augmented Reality (AR) ad.
All effects are available to the public once they've been reviewed. To control the publication date and time of your effect and the length of time it's available for, you can add scheduling details when you upload it.
To help your effect reach the right audience, you can add keywords to it during the upload process.