Meet Six Creative Studios Accelerating the AR Industry

As the marketplace for AR projects continues to expand, more brands are increasingly turning to creative studios and consultancies for their AR expertise. That’s why we’re excited today to be rolling out our new Accelerating AR interview series and exploring how creative studios from all over the world are using Spark AR to build and grow their businesses.

In each interview, Facebook’s Chris Price invites a new studio leader to introduce their company, highlight their portfolio of AR projects, and most important, to share their experience and perspective on a range of business topics, from how they approach concepting AR ideas and managing client expectations, to how they cultivate talent, promote their AR services, and so much more.

Business Advice From the Pros

For our inaugural batch of Accelerating AR interviews, we’re talking to several studio leaders, each sharing their own inspirational work, practical insights and best business advice. A quick preview of each interview follows, or you can start watching all six full-length interviews today at https://fb.me/accelerating-ar

Kay Vasey | MeshMinds
Singapore

PROJECT SHOWCASE
- UN Environment Program
- The SCEE & NAC

PROJECT SHOWCASE
- UN Environment Program
- The Singapore Chinese Cultural Center & NAC

SPOTLIGHT TOPIC
Managing Client Expectation
Kay shares her experience working with brands to educate them about AR, and how this helps with scoping projects and managing expectations.

Camila Romero | The Electric Factory
Uruguay

PROJECT SHOWCASE
- MAC Cosmetics
- HBO & Mercado Libre

PROJECT SHOWCASE
- MAC Cosmetics
- HBO & Mercado Libre

SPOTLIGHT TOPIC
Marketing AR Services
Camila shares her experience and perspective on what it takes for agencies to successfully promote their AR creation and consulting services.

Navjeet Chhina | Genius Ventures Inc.
US & Canada

PROJECT SHOWCASE
- AR Shopping Portal
- @houses

SPOTLIGHT TOPIC
Creative Ideation
Navjeet shares how his team works with brands to dig into customer data and behaviors, to shape and inform their creative process.

Pawel Jarco & Jan Ozarowski | Lens That
Poland

PROJECT SHOWCASE
- Skoda
- Rak’n’Roll Foundation

SPOTLIGHT TOPIC
Marketing AR Effects
Pawel and Jan talk about their experience marketing client AR effects, and provide their recommendations and ideas for driving awareness.

Sravanth Aluru | Avataar.me
India

PROJECT SHOWCASE
- Samsung
- Flipkart

SPOTLIGHT TOPIC
Cultivating AR Talent
Sravanth shares his perspective on how to cultivate talent and build an agency team with a strong blend of technical and creative skills.

Giovani Ferreira | Vetor Lab
Brazil

PROJECT SHOWCASE
- Oi Telecom
- Specsavers

SPOTLIGHT TOPIC
Developing AR Concepts
Giovani talks about his team’s approach for concepting and prototyping AR projects, and the repeatable practices he recommends.

Whether you’re an independant creator building your own AR studio, or a creative agency interested in growing your AR services, or if you’re on a brand team and eager to learn more about how businesses are successfully using Spark AR, we hope you’ll find each interview full of actionable tips and takeaways you can start using today.

A big thank you to all of our agency leaders for taking the time to share their AR business expertise. If you would like to learn more about becoming an official Spark AR partner, please head over to the Spark AR Partner Network.

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