As the new year gets underway, one segment of our pro community that we’re always eager to watch and showcase is agency teams, and how they’re using Meta Spark to build breakout experiences for brands.
That’s why we’re excited to introduce a new video series today that goes behind the scenes with the AR team at BUCK, a global creative company and Meta Spark partner, and chronicles their recent efforts to concept, build and launch a unique collection of AR experiences for the DIOR Beauty #DreaminDior campaign. It’s also a great study on the creative process for AR experiences from the perspectives of a global AR design team at BUCK, working with a world-class beauty and fashion brand team at DIOR.
In this initial video, you’ll hear from brand leaders at DIOR, who articulate the vision for the project and the inspiration they found working with contemporary artist, Pietro Ruffo, to help shape and guide this initiative’s distinct visual design. Equally important, we’ll bring you up close with the BUCK team, and you’ll learn how they brought a diverse group of designers, animators, 3D modelers, and programmers together to help bring DIOR’s vision to life using a range of advanced capabilities in Meta Spark Studio.
Go behind the scenes with the creative team at BUCK as they design, build and launch a unique collection of AR experiences for DIOR using Meta Spark.
Over the next few weeks, we’ll take you further into this story with three additional videos, each exploring BUCK’s creative approach, technical considerations, and even some of the unforeseen challenges they encountered in the execution. Here’s a quick preview of what’s coming, all of which you can watch by simply following Meta Spark on Facebook or Instagram.
See how BUCK creatively used a mix of capabilities, including particle systems, target tracking and plan tracking to transform DIOR Beauty stores.
Learn how BUCK integrated touch gestures with target tracking and inspiring design to delight DIOR Beauty shoppers at the point of sale.
Explore how BUCK artfully used device motion with hand tracking and plane tracking to engage DIOR Beauty followers on Instagram.
This collaboration between BUCK and DIOR is only the beginning of what will certainly be many more AR experiences built by agencies and brands in the year ahead. We can’t wait to capture and bring you more stories like this as the year unfolds.
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