Spark AR Competitions

Spark AR Competitions give you the chance to connect with the Spark AR community and turn your creativity into cash prizes.

In Spark AR Competitions, entrants submit effects inspired by a specific theme or idea. Effects earn points based on the number of opens and shares they receive.

Remember, a large audience of followers will only get you so far in our competitions — points are mostly awarded based on the ratio of shares to opens. Making your effect unique, engaging and shareable is the key to success. Good luck!

Cyberware Challenge

For the current Spark AR competition, we’re asking you to submit AR effects inspired by Cyberpunk 2077. What you create is up to you — but you will need to use at least one of the 15 exclusive Cyberpunk 2077 assets in your effect.

The Cyberpunk 2077 competition runs between September 14, 2021 and October 13, 2021. Once the competition has started, you can join by visiting Competitions in Spark AR Hub


For this competition, your effect must contain at least one of the provided Cyberpunk 2077 assets.

Once you’ve signed up, competition assets will be available for you to download from AR Library in Spark AR Studio. Look for the Cyberpunk collection:

Three sets of assets will be released during the competition. The first set of 5 assets will be available as soon as the competition starts. The second set of 5 will release on September 22nd. The third and final set of 5 assets will release on October 5th.

All submitted effects must comply with Spark AR Policies. Your effects must also comply with the following competition rules:

  • The Cyberpunk 2077 assets must be recognizable in the effect and demo video.
  • The shape of the Cyberpunk 2077 assets can’t be changed, other than small adjustments to fit the face.

The Cyberpunk 2077 assets must not be exported from Spark AR Studio or modified using other software. However, it’s OK to:

  • Scale or rotate the assets.
  • Add animations to the assets.
  • Modify the textures and materials of the assets
  • Hide parts of the assets.

Download a copy of the Official Rules.

Submit your effect

While publishing your effect in Spark AR Hub, you’ll see an option to submit your effect to the competition. Enable Competition Entry and continue to publish your effect as usual. You can submit as many effects as you like.

The sooner you submit an effect, the sooner it can be reviewed and published. Reviews can take up to five days and your effect will not earn points until it has been approved. If you submit your effect too late, it may not be published before the competition ends.

Update your effects

To keep the competition fair, effects can’t be updated after they’re entered. If you want to make changes to an effect, you’ll need to publish a new version.

You can still hide competition effects, and you won’t lose any points they’ve won so far.

Earn points

Effects get points based on the opens and shares they receive each day. Your highest-scoring effect each day determines your score for that day.

  • Effects get 1 point every time someone opens them in the Instagram or Facebook camera.
  • Effects get 10 points every time someone shares them in a story, post, reel or message.
  • Up to 10,000 points can be earned in this way each day.

On days where your effect has accumulated at least 100 opens and 10 shares, the way you’re awarded points will change:

  • Your effect will be awarded points based on its ratio of shares to opens that day.
  • Everyone who passed the 10 shares and 100 opens threshold for the day is ranked based on that day’s ratio.
  • The creator who owns the effect with the highest ratio of shares to opens for the day is awarded 1M points.
  • The other participants receive points based on their daily rank (2nd, 3rd, etc). The number of points awarded depends on the number of other creators whose effects surpassed the 10 shares and 100 opens threshold that day.

The best way to win points is to create shareable, eye-catching effects and promote them to your followers.

See your rank

From the Spark AR Hub homepage, click Competitions to see:

  • Your current overall and daily competition ranking.
  • The number of points that you’ve earned during the competition.
  • The number of effects that you’ve had accepted into the competition. This includes all effects that have been submitted and approved, even if they didn’t earn any points or were later removed.

You can also see the current leaderboards and browse effects that have been submitted by leading creators. These leaderboards are used to determine overall and daily winners.

Note: Points take up to 24 hours to calculate and appear on the leaderboard.

Win prizes

At the end of the competition, the winners will receive:

  • 1st place — $40K USD
  • 2nd place —$30K USD
  • 3rd place — $20K USD
  • 4th-20th place — $5K USD
  • 21st-50th place — $2K USD
  • 51st-100th place — $1K USD
  • 101-500th place — $500 USD

There are also daily prizes of $1K USD for the highest-scoring effect each day. Daily winners are still eligible for all other prizes.

Lastly, 10 entrants from the top 200 will receive a panel’s choice prize of $20K USD. For these prizes, the panel will score effects for:

  • Craftsmanship: technical achievements, capabilities used, ability to take advantage of the platform
  • Originality: uniqueness, difference from other submissions
  • Creativity: creativity of elements used to create the effect
  • Theme: how well the effect makes use of the Cyberpunk 2077 theme

The winners will be confirmed after being checked for eligibility per the Official Rules. We’ll let you know if you’ve won.

Creator Days and Workshops

Spark AR Creator Days are short virtual workshops led by AR experts. They teach AR enthusiasts and creative professionals how to design, build and publish AR effects using Spark AR.

As a competition participant, you’ll have access to live individual and group coaching, plus resources to help move your own AR ideas from concept to completion.

Creator Days will run on September 15, September 23 and October 6. For more info and to sign up, visit the Spark AR Workshops homepage.


Do I need to be a resident of an eligible country to take part?

Yes. The competition is open worldwide, with the exception of Quebec (Canada), Crimea, Cuba, Sudan, Iran, North Korea, China, and Syria.

I have a Spark AR business account. Can I participate in the competition?

No. Only individual and personal accounts can enter the competition.

How do I submit effects to the competition?

After you’ve joined the competition, select Competition Entry while publishing your effect.

Can I submit effects I've already published?

Yes. However, you’ll need to publish the effect again and select Competition Entry on the publishing form. If the effect is identical to your existing version, you may see a warning when you submit it. Note that publishing the effect again won’t update the previous version. Instead, you’ll have two published versions of the same effect, with separate metrics.

Can I submit more than one effect?

Yes - you can submit as many effects as you like and there’s no downside in doing this. However, you only earn points for your highest-scoring effect each day.

You don’t get extra points just for publishing more effects. But because each effect creates a new chance to earn points, submitting more effects can improve your chances of winning.

Does it matter if I don't have many followers?

You can succeed in Spark AR Competitions without having a large following. In the Get Superpowered competition, one participant in the top 20 had fewer than 100 followers, and three participants had between 100 and 1000 followers. Only three participants had more than 100k followers.

Can I use guns or other weapons in my competition effect?

No. Although the Cyberpunk 2077 video game features weapons, weapons aren’t allowed under the Spark AR Policies (policy 3.3.a).

How do I get the competition assets?

Once you’ve signed up for the competition, competition assets will be available for you to download from AR Library in Spark AR Studio.

There are three different sets of assets which will be released during the competition. The first set of assets will be available as soon as the competition starts. The second set will be released on September 22nd. The third and final set will be released on October 5th.

Do I have to use the assets in my competition effects?

Yes. Your effect must contain at least one of the provided Cyberpunk 2077 assets. The Cyberpunk 2077 assets must be recognizable in the effect and demo video, and the shape of the Cyberpunk 2077 assets can’t be changed beyond small adjustments in Spark AR Studio, to better fit the face.

I have shared my effect yesterday and received many opens and shares, but I don't have any points yet. Why?

Points are calculated each day at 12:00AM Pacific Time. After that, it takes an hour or two for the Competitions page to be updated with the latest points and leaderboard results.

When does the competition start?

The competition starts at 00:00:01 on September 14, Pacific Time.

When does the competition end?

The competition ends at 23:59:59 on October 13, Pacific Time.

When will I know if I won? How will I be contacted?

If you win, our partner Enteractive Solutions Group will contact you at the email address provided in your Facebook profile.

Official Rules

NO PURCHASE NECESSARY TO ENTER/WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. Submit a Spark AR Effect between 00:00:01 AM USA PT on 14 September 2021 and 23:59:59 PM USA PT on 13 October 2021. Open only to natural persons who: (i) are 18+ and age of majority, (ii) are not domiciled in Quebec (CA), Crimea, Cuba, Sudan, Iran, North Korea, China, or Syria, or located in a country under any trade or economic sanction or on any program or country list designated by the USA Treasury's Office of Foreign Assets Control, or where the laws of the USA or local law prohibit participation or receiving a prize in any contest, and (iii) have an active, valid and personal account with Spark AR and Facebook and/or Instagram. Facebook/Instagram accounts must be at least 30 days old. Void where prohibited by law. Subject to Full OFFICIAL RULES. Approximate Retail Value of all Prizes: $715,000.00 USD. Sponsor: Facebook, Inc. 1 Hacker Way, Menlo Park, California

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