Publishing
Where Effects Appear in Instagram

Where AR Effects Appear in Instagram

There are a few different ways people can find AR effects in the Instagram app:

In this article we’ll show you how effects appear in each of these places.

On an Instagram profile

When someone visits your Instagram profile, they’ll see a list of the effects you’ve made in the Effects tab.

To find the Effects tab:

  1. Go to your Instagram profile.
  2. Click the effect icon, below your Story Highlights.

You’ll see a gallery of all the effects you’ve published from your account:

In the Instagram camera

When you open the Instagram Camera and tap on the Effect icon, you’ll see your effect tray. The effect tray shows effects from Instagram, effects from creators you follow and effects you’ve saved or recently used.

Effects that represent businesses don’t appear in the effect tray.

When you view an effect through the effect tab on someone's profile, you'll see an option to Save this effect to your Camera for easy access:

When you select this option, you'll be able to find the effect in the left side of your effect tray in the Instagram camera.

In a story

When you view a story featuring an AR effect, the name of the effect is shown. In the example below, the effect is DXTRIX by a creator called haroldmintah.

If the effect is being used by the account that published it and the creator has enabled the swipe-up link, you can swipe up from the bottom of your device screen to try it out:

In a reel

Instagram Reels is a new way to create and discover short, entertaining videos on Instagram. Similar to Stories, users can add AR effects from the effect gallery or their camera tray to make their video more interactive.

When you view a reel featuring an AR effect, the name of the effect is shown. In the example below, the effect is Subtle and chchmoi is the reel creator.

Tapping on the effect name takes you to the effect page. Here, you can:

  • Visit the profile of the effect creator.
  • See reels created with this effect.
  • Tap Use Effect to try it out.

Was this article helpful?