On Instagram, effects that have been published publicly can be found:
If you’d like to publish your effect without it being available on the surfaces mentioned, you should publish your effect as link only. Find out more about link only effects.
In the effect gallery you can browse effects and sort by category and topic. Effects will appear in the effect gallery under the corresponding category, and may also appear in the main tab, unless the effect represents a business.
To see the effect gallery:
When you visit an Instagram profile, you’ll see a list of the effects the account owner has made in the effects tab.
To find your effects from your own profile:
You’ll see a gallery of all the effects you’ve published from your account:
If a person finds your effects from here, if they tap on any of your effects, they’ll have the option to Try it. They can also save your effect by tapping the save icon in the lower right-hand corner of the effect:
When they do this, the effect will appear in their effect tray in the Instagram camera — so they can quickly add it to any future stories and reels!
When you tap the Your Story or Camera button on the Instagram home screen, you’ll see the effect tray at the bottom of the screen. The effect tray shows effects from Instagram, effects from creators you follow and effects that you recently used or saved. Effects that represent businesses don’t appear in the effect tray.
When you view a story featuring an AR effect, the name of the effect is shown. In the example below, the effect is DXTRIX by a creator called haroldmintah.
If the effect is being used by the account that published it and the creator has enabled the swipe-up link, you can swipe up from the bottom of your device screen to try it out:
Instagram Reels is a new way to create and discover short, entertaining videos on Instagram. Similar to Stories, users can add AR effects from the effect gallery or their camera tray to make their video more interactive.
When you view a reel featuring an AR effect, the name of the effect is shown. In the example below, the effect is Subtle and chchmoi is the reel creator.
Tapping on the effect name takes you to the effect page. Here, you can: