There are a few different ways people can find AR effects in the Instagram app:
In this guide we’ll show you how effects appear in each of these places.
Note: Promotional effects will only appear in the Instagram camera tray for users who’ve saved them or used them before.
Effect Gallery is a place where people can browse effects by exploring different categories and seeing effects from accounts they follow.
Your effects will appear in the Effect Gallery under the corresponding category, and may also appear in the main tab (unless the effect is promotional). People that follow your account can find your effect in the Following tab of Effect Gallery, unless the effect is promotional.
To see the Effect Gallery:
When someone visits your Instagram profile, they’ll see a list of the effects you’ve made in the Effects tab.
To find the Effects tab:
You’ll see a gallery of all the effects you’ve published from your account:
When you open the Instagram Camera and tap on the Effect icon, you’ll see your effect tray. The effect tray shows effects from Instagram, non-promotional effects from creators you follow and effects you’ve saved or recently used.
Effects that promote brands or products don’t appear in the effect tray (unless it’s one you’ve saved or recently used).
When you view an effect through the effect tab on someone's profile, you'll see an option to Save this effect to your Camera for easy access:
When you select this option, you'll be able to find the effect in the left side of your effect tray in the Instagram camera.
When you view a story featuring an AR effect, the name of the effect is shown. In the example below, the effect is DXTRIX by a creator called haroldmintah.
If the effect is being used by the account that published it and the creator has enabled the swipe-up link, you can swipe up from the bottom of your device screen to try it out: