Effects

All effects uploaded or submitted to Meta Spark must follow the policies below.

Performance. Effects must perform as expected and provide a stable experience.

• Effects must be responsive and run without stuttering or lagging.
• Effects must load in a reasonable amount of time.

Text and voice intents. Text and voice intents must not prompt people to navigate away from the effect or off Facebook, Instagram, Messenger or Portal.

Custom controls — for example, controls that change the size or shape of an object — must be attached to trackers, such as a plane tracker, face tracker or target tracker. Custom controls not attached to trackers are not allowed.

Capabilities. Effects must only use capabilities permitted on Facebook, Instagram, Messenger or Portal.

Existing media support. Where an effect is enabled for existing media, the design of the effect must be suitable for both vertical and horizontal photos or videos.

User safety and security. Effects may not contain malicious code, viruses or other security risks or vulnerabilities.

Metadata and media

All metadata and media uploaded or submitted with effects to Meta Spark must follow the policies below.

Names. Effect names appear alongside effects when used or shared on Facebook, Instagram, Messenger or Portal.

• Names must not be duplicated — every effect published by a single owner must have a different name.
• Names must not contain the Instagram account the effect is attributed to, or any variation thereof.

Demo videos. Demo videos must accurately demonstrate the effect’s features and capabilities being used by someone.

• For video calling effects (Messenger and Portal), demo videos must be a screen recording of a video call with the effect applied. For example:
  • No stock videos (including models in videos in the Simulator in Meta Spark Studio)
  • No recordings of images or other videos

Icons. Icons must not contain models used in videos in the Simulator in Meta Spark Studio.

Categories. The categories selected for an effect must accurately represent the content of the effect. Meta Spark may change the categories if it feels the effect is better suited to other categories.

AR content

Content — including all effects, names, icons, demo videos and all other material uploaded or submitted to Meta Spark — must follow the policies below.

If you’re using a Page to publish effects, then that Page must also follow these policies.

Facebook Community Standards. Content published to Facebook, Messenger or Portal must comply with our Community Standards and all applicable laws, statutes and regulations.

Instagram Community Guidelines. Content published to Instagram must comply with the Instagram Community Guidelines and all applicable laws, statutes and regulations.

Suitability for user base. Content must be suitable for consumption by the Meta Platforms, Inc. general user base (including those aged 13 and above).

• Content must not be shocking, sensational, disrespectful or violent, or depict guns, knives or other weapons.
• Content must not promote illegal products, services or activities, or content that is inappropriate or unsafe.
• Content must not promote alcohol, tobacco, marijuana or pharmaceutical medical products, nor be published by brands associated with such products.
• Content must not be of an adult or sexual nature — for example, nudity, depictions of people in explicit or suggestive positions, or activities that are sexually suggestive or provocative.
• Content must not discriminate against, harass, provoke or disparage people.
• Content must not promote the use or depict the sale of a potentially dangerous cosmetic procedure, as per the Facebook Community Standards. This includes effects that depict such procedures through surgery lines.

Discrimination and disparagement. Content must not discriminate against, harass, provoke or disparage people.

• Content must not claim to assess people based on their protected characteristics (race, ethnicity, national origin, religious affiliation, caste, sexual orientation, sex, gender identity, and serious disability or disease).
• Content must not rank people on physical appearance or personality.
• Content must not make criminal allegations.

Gambling. Content must not promote online gambling, online games of skill that use real money or online lotteries.

Spam. Content must not be spammy, misleading or deceptive.

External links and tags. Content must not contain tags or links off Facebook, Instagram, Messenger or Portal.

• Content must not contain any of the following:
  • URLs (web addresses)
  • QR codes
  • Other scannable codes
• However, effects may contain the following:
  • Social media handles with no call to action
  • URLs which form part of a company name

Intellectual property. Content must not infringe upon the intellectual property of Meta Platforms, Inc., its affiliates or other third parties.

• Branding elements of the Meta family of apps and devices. Content must follow the guidelines in the Brand Resource Center.
• Third-party rights. Content must not infringe upon or violate the rights of any third party, including copyright, trademark, privacy, publicity, or other personal or proprietary rights.