Where the content of an effect or the account an effect is being published from promotes a brand or product, the effect must be declared as promotional when submitted for publishing to Instagram.
1.1. Promotional content. An effect can be considered promotional or not according to its content, or the content of any name, icon or demo video submitted with the effect.
1.2. Promotional accounts. If an Instagram or Facebook account is considered promotional, any effect published from or owned by that account is considered promotional.
All effects uploaded or submitted to Spark AR must follow the policies below.
2.1. Performance. Effects must perform as expected and provide a stable experience.
2.2. Functionality. Effects must not contain any hidden or unexpected features or functionality.
2.3. Logos. Any logos must appear only as a natural part of the effect.
2.4. Visual text. Any text that contributes to the visuals of the effect (i.e. not instructions), must appear only as a natural part of the effect.
2.5. Instructions. Instructions must be automatic, or from the list of custom instructions in Spark AR Studio.
2.7. Photographs. Effects must not contain photographs of people, whether real or fictional.
2.8. Capabilities. Effects must only use capabilities permitted on the Instagram or Facebook platforms.
All metadata and media uploaded or submitted with effects to Spark AR must follow the policies below.
3.1. Effect files. Effect files are uploaded directly from Spark AR Studio to Spark AR Hub, or exported and uploaded to Spark AR Hub.
3.2. Names. Effect names appear alongside effects when used or shared in the Instagram or Facebook app.
3.3. Icons. Icons are used to represent effects in the Instagram or Facebook app.
3.4. Demo videos. Demo videos are used to showcase effects in the Instagram app.
3.5. Categories. The categories selected for an Instagram effect must accurately represent the content of the effect. Spark AR may change the categories if it feels the effect is better suited to other categories.
Content, including all effects, names, icons, demo videos and all other material uploaded or submitted to Spark AR, must follow the standards and policies below.
4.1. Facebook Community Standards. Content being published to Facebook must comply with our Community Standards, and all applicable laws, statutes, and regulations.
4.2. Instagram guidelines. Content being published to Instagram must comply with the Instagram Community Guidelines, and all applicable laws, statutes, and regulations.
4.3. Suitability for user base. Content must be suitable for consumption by the Facebook and Instagram general user base (including those aged 13 and above):
4.4. Gambling. Content must not promote online gambling, online real money games of skill, or online lotteries.
4.5. Spam. Content must not be spammy, misleading or deceptive.
4.6. External links and tags. Content must not contain tags or links off the Facebook or Instagram platforms.
4.7. Intellectual property infringement. Content must not infringe upon the intellectual property of Facebook Inc., its affiliates or other third parties.