Spark AR enables a global community of creators and developers to imagine, create and share augmented reality experiences that reach the billions of people using the Facebook family of apps and devices.
We want to create a place where you can make safe, respectful, and high-quality effects and share them with the world. The Spark AR Policies are here to help you understand what type of content is and isn’t allowed on the Spark platform.
If you submit effects that repeatedly or egregiously violate the Spark AR Policies, we might temporarily remove your ability to publish or update effects.
All effects uploaded or submitted to Spark AR must follow the policies below.
1.1. Performance. Effects must perform as expected and provide a stable experience.
1.2. Functionality. Effects must not contain any hidden or unexpected features or functionality.
1.3. Logos. Any logos must appear only as a natural part of the effect.
1.4. Visual text. Any text that contributes to the visuals of the effect must appear only as a natural part of the effect.
This policy does not apply to video calling effects.
1.5. Custom controls are allowed if they are integrated with objects that are target or plane-tracked. For example, a world-tracked object may have controls (eg. to change its size or shape) that are attached and move directly with the tracked object. Custom controls that do not track to objects are not allowed.
1.6. Capabilities. Effects must only use capabilities permitted on Facebook, Instagram, Messenger, or Portal.
1.7. Media Library support. Where an effect is enabled for the media library, the design of the effect must be suitable for both vertical and horizontal photos or videos.
All metadata and media uploaded or submitted with effects to Spark AR must follow the policies below.
2.1. Names. Effect names appear alongside effects when used or shared on Facebook, Instagram, Messenger, or Portal.
2.2. Demo videos. Demo videos are used to showcase effects.
2.3. Categories. The categories selected for an effect must accurately represent the content of the effect. Spark AR may change the categories if it feels the effect is better suited to other categories.
Content, including all effects, names, icons, demo videos and all other material uploaded or submitted to Spark AR must follow the standards and policies below.
3.1. Facebook Community Standards. Content published to Facebook, Messenger or Portal must comply with our Community Standards, and all applicable laws, statutes, and regulations.
3.2. Instagram Community Guidelines. Content published to Instagram must comply with the Instagram Community Guidelines, and all applicable laws, statutes, and regulations.
3.3. Suitability for user base. Content must be suitable for consumption by the Facebook, Inc. general user base (including those aged 13 and above).
3.4. Gambling. Content must not promote online gambling, online games of skill that use real money, or online lotteries.
3.5. Spam. Content must not be spammy, misleading or deceptive.
3.6. External links and tags. Content must not contain tags or links off Facebook, Instagram, Messenger, or Portal.
3.7. Intellectual property infringement. Content must not infringe upon the intellectual property of Facebook Inc., its affiliates or other third parties.