Spark AR enables a global community of creators and developers to imagine, create and share augmented reality experiences that reach the billions of people using Meta technologies.
We want to create a place where you can make safe, respectful, and high-quality effects and share them with the world. The Spark AR Policies are here to help you understand what type of content is and isn’t allowed on the Spark platform.
If you submit effects that repeatedly or egregiously violate the Spark AR Policies, we might temporarily remove your ability to publish or update effects.
All effects uploaded or submitted to Spark AR must follow the policies below.
Performance. Effects must perform as expected and provide a stable experience.
Text and voice intents. Text and voice intents must not prompt people to navigate away from the effect or off Facebook, Instagram, Messenger or Portal.
Custom controls — for example, controls that change the size or shape of an object — must be attached to trackers, such as a plane tracker, face tracker or target tracker. Custom controls not attached to trackers are not allowed.
Capabilities. Effects must only use capabilities permitted on Facebook, Instagram, Messenger or Portal.
Existing media support. Where an effect is enabled for existing media, the design of the effect must be suitable for both vertical and horizontal photos or videos.
User safety and security. Effects may not contain malicious code, viruses or other security risks or vulnerabilities.
All metadata and media uploaded or submitted with effects to Spark AR must follow the policies below.
Names. Effect names appear alongside effects when used or shared on Facebook, Instagram, Messenger or Portal.
Demo videos. Demo videos must accurately demonstrate the effect’s features and capabilities being used by someone.
Icons. Icons must not contain models used in Spark AR Studio Simulator videos.
Categories. The categories selected for an effect must accurately represent the content of the effect. Spark AR may change the categories if it feels the effect is better suited to other categories.
Content — including all effects, names, icons, demo videos and all other material uploaded or submitted to Spark AR — must follow the policies below.
If you’re using a Page to publish effects, then that Page must also follow these policies.
Facebook Community Standards. Content published to Facebook, Messenger or Portal must comply with our Community Standards, and all applicable laws, statutes, and regulations.
Instagram Community Guidelines. Content published to Instagram must comply with the Instagram Community Guidelines, and all applicable laws, statutes, and regulations.
Suitability for user base. Content must be suitable for consumption by the Meta Platforms, Inc. general user base (including those aged 13 and above).
Discrimination and disparagement. Content must not discriminate against, harass, provoke or disparage people.
Gambling. Content must not promote online gambling, online games of skill that use real money, or online lotteries.
Spam. Content must not be spammy, misleading or deceptive.
External links and tags. Content must not contain tags or links off Facebook, Instagram, Messenger, or Portal.
Intellectual property. Content must not infringe upon the intellectual property of Meta Platforms, Inc., its affiliates or other third parties.