Linking Accounts for Previewing and Effect Attribution on Instagram

When your Instagram account is linked to the effect owner, it’s listed as an available publisher in Meta Spark Hub. The publisher you choose in Meta Spark Hub controls the effect attribution. This means the account that’s shown next to the published effect wherever it’s displayed, used or shared.

If there’s no Instagram account linked to the effect owner, you can’t select an Instagram account as the Publisher in Meta Spark Hub:

Linking your personal Facebook account to an Instagram account

You can only link your personal Facebook account (owner) to one Instagram account (publisher). If you only have one Instagram account and you want your personal Facebook account to be the effect owner:

Log into your Instagram account in the app.
To connect your accounts, follow these instructions in the Instagram Help Center.
If your accounts aren’t linked, log out of both apps, then, log into Facebook followed by Instagram and repeat step 2.

Once your accounts are connected, you can choose the Instagram account connected to your personal Facebook account as the Publisher:

Linking your Facebook Page to an Instagram account

If you have a Facebook Page that you want to manage your effects, you can make this Page the effect owner. You do this by linking the Page to your Instagram account. This way all the Facebook Page admins and editors are able to access the effect's settings. You can only add one Instagram account to one Page.

Again, if you only have one Instagram account, it’s simple to set up. To connect your Instagram account to a Facebook Page, follow these steps in the Facebook Help Center.

Once your Page is connected to your Instagram account, you can choose the Instagram account that’s connected to your Facebook Page as the Publisher. In Meta Spark Hub, make sure that your Page is selected as the Owner in the dropdown menu.

Frequently Asked Questions on Account Linking and Ownership

How do I link more than one Instagram account to a filter?

If each of your effects belongs to different owners (for example, one effect belongs to Facebook Page A and one belongs to Facebook Page B), and each owner is connected to a different Instagram account, you can attribute different effects to different Instagram accounts. However, you can never attribute one single effect to more than one Instagram account. It’s best to attribute your effects to your main Instagram account, unless they’re localized in some way.

I’ve already connected my Instagram account to my Facebook account. Why isn't it showing up in Meta Spark Hub as an option?

If you’re Instagram account isn’t showing, make sure you select the correct owner (Facebook account or Page) on the bottom left of the Meta Spark Hub home page. If there are several owners listed in the dropdown, make sure you select the correct one when you login, i.e the one that is linked to your Instagram account.

My Instagram account was disabled. How do I relink a new Instagram account to switch an existing effect to a new account?

Your Facebook account must be linked to an active Instagram account. If your old Instagram account (account A) is disabled, you must relink your Facebook account to an active account (Instagram Account B). When you’ve relinked the new account, log back into Meta Spark Hub and select Instagram account B as the publisher.

If I don’t have a Facebook Login, can I use my Instagram to log in instead?

No, you must have a Facebook account to use Meta Spark and Meta Spark Hub.

How do I publish or manage an effect for a client or brand without having access to their Facebook account?

Ask the client to add you to a permissions group for their Facebook Page. The people added to this group are known as AR managers. AR managers can publish and manage the Page's effects using Meta Spark Hub.

If I have multiple Instagram accounts, how do I choose which Instagram account to send my test filter to?

In Meta Spark Hub, when you’re uploading your effect, click Save and then Test on Device in the top left. This action generates a test link. Open the link in the Instagram account of your choice or send to a friend’s Instagram account.

Can I publish my effect on a friend’s account?

No, you can only log in to Meta Spark Hub and publish effects with your own Facebook account.

My personal Facebook account used to manage my Instagram filters but now my professional Facebook Page owns most of my filters. How can I combine all my existing filters so they’re owned by my professional Facebook Page, and my insights are in one place?

Once you publish an effect, you can’t update the owner of that effect. The only option in this situation is to remove the effects that your personal Facebook account manage and submit them again. When you submit the effects again, choose your Facebook Page as owner this time.