To publish effects to Instagram, you need to have your Instagram account linked to the Facebook profile or Page that will manage the effect (the effect owner). The followers of the Instagram account linked to the profile or Page will be able to discover the effect in the Instagram camera while browsing through effects.
All Instagram account types (personal, creator, and business) can publish effects to Instagram.
If you just have one Instagram account and one Facebook profile, to connect your account to your Facebook profile:
If you’re still having trouble linking your accounts, try logging out of both apps, then, first, log in to Facebook followed by Instagram and repeat steps 2 and 3.
If you have a Facebook Page that you want to use to manage your effects, you can connect your Instagram account to your Facebook Page. You have to be an admin or editor of the Facebook Page to do this. Only one Instagram account can be connected to a Facebook Page and vice versa.
To connect your Instagram account to a Facebook Page:
You can link multiple Instagram accounts to a Page by adding them all to the same business with Business Manager.
This allows multiple people to manage the effect settings and it also lets you distribute your effect to the followers of all of the Instagram accounts in your Business Manager.
Learn how to use Business Manager to link multiple Instagram accounts.
Followers of the Instagram accounts you select will be able to see your effect when browsing in the Instagram camera.
If someone shares a story using your effect, a Try It button will be displayed on the story. Anyone can try the effect by clicking the Try It button, not just the followers of the account.