The publishing process includes:
Effect names must have 20 characters or fewer. This includes numbers, spaces, currency, punctuation and any other symbols.
If the effect is attributed to an Instagram account, the name must not contain the Instagram account, or any variation thereof.
These options control where the effect is published, which account manages the effect and which account the effect is attributed to.
If you publish your effect to both the Facebook and Instagram platforms, you'll only undergo one review process and you'll see combined metrics for your effects
Learn more about choosing a platform, owner and publisher.
You'll also need to choose categories for your effect. Categories help people to browse and find effects they'll love.
To help your effect reach the right audience, you can add keywords to it during the submission process.
To submit an effect for publishing, you'll need the following assets:
Demo videos show users what to expect when using your effect. The may also be used as part of the review process. On Instagram, demo videos appear in the effect gallery.
In the example below, you'll see how an icon and demo video appears on Instagram.
You can choose when you want your effect to become visible, once it's been reviewed and accepted. This won't affect when it gets reviewed.
If you published an effect with location targeting before 29 October 2020 the location you set will still work to limit discovery of the effect. If you update your effect after 29 October location targeting will no longer be supported for this effect.
Once your effect is accepted it will be available through all the chosen platforms.
Keep in mind that before people can use your effect it'll be reviewed to make sure it meets:
Take a look at our visual guidelines to make sure your effects are accepted.