The publishing process includes:
Effect names must have 20 characters or fewer. This includes numbers, spaces, currency, punctuation and any other symbols.
If the effect is attributed to an Instagram account, the name must not contain the Instagram account, or any variation thereof.
After you've uploaded your effect file, you’ll be asked to select the platform where you'll publish it. This is where you’ll choose whether your effect will appear in the Facebook camera, the Instagram camera or as part of a Facebook Augmented Reality (AR) ad.
You'll only see the Facebook Ads option when you select a Page as the effect Owner.
You'll also need to choose categories for your effect. Categories help people to browse and find effects they'll love.
To help your effect reach the right audience, you can add keywords to it during the submission process.
To submit an effect for publishing, you'll need the following assets:
Demo videos show users what to expect when using your effect. On Instagram, demo videos appear in the effect gallery.
In the example below, you'll see how an icon and demo video appears on Instagram.
You can choose when you want your effect to be come visible, once it's been reviewed and accepted. This won't affect when it gets reviewed. If you're submitting your effect to Facebook, you can choose to target specific locations.
Once your effect is accepted it will be available through the Facebook or Instagram app cameras.
Keep in mind that before people can use your effect it'll be reviewed to make sure it meets:
Take a look at our visual guidelines to make sure your effects are accepted.