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Publishing Effects for Facebook Ads

Publishing Effects for Facebook Ads

Effect creators may be asked to create and upload effects for use in their client’s augmented reality ads. To get started, you’ll need to be in a Spark AR Hub permission group for the Page your client runs ads from.

If you're an advertiser who wants to use Augmented Reality Ads for Facebook, see the Business Help Center for more information.

Getting added to a permissions group

The advertiser you're working with needs to give you permission to upload effects on behalf of their Page. They can do this by adding you to a permissions group from Spark AR Hub. Step-by-step instructions for the advertiser are available here.

Submitting an ad effect

Ad effects need to be submitted in a different way to sharing effects. To submit your ad effect, visit Spark AR Hub and use the account switcher to select the advertiser’s Facebook Page.

To do this, click on your profile image in the top-right corner, click Switch Owner and then select the page:

Next, click the Publish button and then select Ads Effect:

As with any effect, you will be asked to choose an owner as part of the publishing process. If you have access to multiple pages, make sure that the owner is the Facebook Page of the advertiser you're creating the effect for.

Unlike other effects, ad effects do not need you to select a publisher and do not require you to upload a demo video or icon.

Once you've submitted the ad effect, it will be reviewed to make sure it meets Spark AR Policies and Facebook’s Advertising Policies. Allow up to 5 days for acceptance.

After it's been accepted, it will be available for the advertiser to use in Ads Manager.

The effect will only be available to the public when the advertiser has added it to a live advertising campaign.

Updating your ad effect

You can update your effect after it's published, but it will need to be reviewed again. The new version of the effect will become available in Ads Manager once it’s accepted.

To update your ad effect:

  1. From Spark AR Hub, click on your profile image in the top-right corner, select Switch Owner and select the page which published the effect.
  2. Click Ads in the sidebar.
  3. Click on the name of the effect you want to change.
  4. Click Update in the top-right corner.

If your effect is already being used in an ad, the ad will be automatically updated with the new version of your effect as soon as it’s approved.

Engagement metrics

Insights for ad effects aren't shown in Spark AR Hub. However, advertisers can use Ads Manager to track several different metrics related to effect engagement. Find out more about Augmented Reality Ad metrics.

FAQ

Where is the AR option in Ads Manager?

While setting up their ad, advertisers be able to click Add an Instant Experience and then select the AR Experience template.

Visit the Business Help Center for more information.

Why doesn’t my effect show up in Ads Manager?

When you submit an effect, it will be reviewed to make sure it meets meets Spark AR Policies and Facebook’s Advertising Policies. Effects will only appear in Ads Manager once they have been reviewed and accepted.

How do I get permission to upload an ad effect for a page?

The advertiser you're working with needs to give you permission to upload effects on behalf of their Page.They can do this by adding you to a permissions group from Spark AR Hub. Step-by-step instructions for the advertiser are available here.

Can I use an existing camera effect in an ad?

No. Effects for ads need to be submitted separately as they are reviewed for different policies.

How long does the review take?

The estimated time to review effects is 5 days. If you submit an updated version of your effect before the old one is accepted, the estimated review time will reset. Take a look at our visual guidelines to make sure your effects are accepted.

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