Once your Spark AR effect is live, you’ll be able to view Insights, to track metrics and understand how your published effect is performing on both Facebook and Instagram.
Insights are available going back to February 8, 2019. Any data from before this time isn’t captured by Insights.
You'll start seeing Insights a few hours after your effect goes live.
You won't be able to see combined Insights for all of your effects or Insights for individual location-targeted effects, until they reach a certain count.
You can see Insights for all your effects, individual effects, or effects by platform (Facebook or Instagram). To do so:
There are two Insights categories: Discovery and Engagement. We provide five metrics across each platform: Impressions, Opens, Captures, Saves and Shares.
Impressions is the number of times your effects have been displayed on screen. Impressions are counted in stories and posts on Instagram and Facebook.
Impressions are also broken down by platform and channel. You can see the number of times your effects have been displayed:
If you select All effects from the dropdown menu, you won't see a breakdown of impressions.
Spark AR Spark metrics don't refer to unique users.
For example, if one of your followers scrolls past your Spark AR effect on a Facebook post, it counts as one impression. If they scroll past it again, it would count as another impression.
It’s good to be aware of this so you don’t confuse your impressions with your reach.
There are also a variety of ways you can further promote your effect to help people find it and try it out.
We’ve compiled some helpful tips and tactics tips and tactics you can try when you’re ready.