Insights for Facebook and Instagram Effects

Insights for Facebook and Instagram Effects

Once your Spark AR effect is live, you’ll be able to view Insights, to track metrics and understand how your published effect is performing on both Facebook and Instagram.

Insights are available going back to February 8, 2019. Any data from before this time isn’t captured by Insights.

When can I view Insights?

You'll start seeing Insights a few hours after your effect goes live.

You won't be able to see combined Insights for all of your effects or Insights for individual location-targeted effects, until they reach a certain count.

Where do I view Insights?

You can see Insights for all your effects, individual effects, or effects by platform (Facebook or Instagram). To do so:

  1. Go to the Insights page in Spark AR Hub.
  2. On the right-hand side, in the All effects dropdown, select the effect you want to see Insights for.

Understanding Insights

There are two Insights categories: Discovery and Engagement. We provide five metrics across each platform: Impressions, Opens, Captures, Saves and Shares.


Impressions is the number of times your effects have been displayed on screen. Impressions are counted in stories and posts on Instagram and Facebook.

Impressions are also broken down by platform and channel. You can see the number of times your effects have been displayed:

  1. In Facebook or Instagram stories - Story impressions.
  2. In Facebook or Instagram posts - Post impressions.

If you select All effects from the dropdown menu, you won't see a breakdown of impressions.


  • Opens is the number of times people have opened your effect in the Instagram or Facebook cameras.
  • Captures is the number of times someone took a photo or video that featured your effects in the Facebook or Instagram cameras. Captures don't include live videos.
  • Saves is the number of times people took a photo or video while using your effect and saved it to their device.
  • Shares is the number of times someone took a photo or video featuring your effects and shared it. Shares are counted on Instagram in stories, posts and messages, and on Facebook in posts and stories.

Tips and tactics

Spark AR Spark metrics don't refer to unique users.

For example, if one of your followers scrolls past your Spark AR effect on a Facebook post, it counts as one impression. If they scroll past it again, it would count as another impression.

It’s good to be aware of this so you don’t confuse your impressions with your reach.

There are also a variety of ways you can further promote your effect to help people find it and try it out.

We’ve compiled some helpful tips and tactics tips and tactics you can try when you’re ready.