Publishing
Insights for Facebook and Instagram Effects

Insights for Facebook and Instagram Effects

Once your Spark AR effect is live, you’ll be able to view Insights, to track metrics and understand how your published effect is performing on both Facebook and Instagram.

Insights are available going back to February 8, 2019. Any data from before this time isn’t captured by Insights.

When can I view Insights?

You'll start seeing Insights a few hours after your effect goes live.

You won't be able to see combined Insights for all of your effects or Insights for individual location-targeted effects, until they reach a certain count.

Where do I view Insights?

To see Insights for individual effects you've published to Facebook or Instagram:

  1. Go to the Effects page in Spark AR Hub.
  2. Click on your effect. You’ll see the Insights for your effect.

To see Insights for all effects belonging to a particular owner:

  1. Go to the Home page in Spark AR Hub.
  2. Select the effect owner from the dropdown list at the bottom of the left sidebar. You’ll see the Insights for all effects belong to that owner.

Understanding insights for Facebook

You'll see 3 metrics for each effect: Impressions, Captures and Shares. Insights don't include impressions of effects used in live videos or direct messages.

Impressions for Facebook effects

Impressions is the number of times an effect was shown on screen.

This includes when an effect is shown while someone is trying it out in the Facebook camera, and when the effect is displayed in a shared story or post on Facebook.

Impressions are also broken down by channel. You can see the number of times an effect was shown:

  1. In the Facebook camera - Camera impressions.
  2. In Facebook News Feed posts - News Feed impressions.
  3. In Facebook stories - Story impressions.

Captures for Facebook effects

The number of times someone captured a photo or video that featured your effect in the Facebook camera.

Shares for Facebook effects

The number of times someone took and shared a photo or video that featured your effect to a Facebook story or post.

Understanding Insights for Instagram

You'll see 3 metrics for each effect: Impressions, Captures and Shares. The Insights don't currently include impressions or shares for effects used in live videos or direct messages.

Impressions for Instagram effects

Impressions are the number of times an effect has been displayed on screen.

This includes when an effect is shown while someone is trying it out in the Instagram camera, and when the effect is displayed in a shared story on Instagram.

Impressions are also broken down by channel. You can see the number of times an effect was shown:

  1. In the Instagram camera - Instagram impressions.
  2. In Instagram stories - Story impressions.

Captures for Instagram effects

The number of times someone captured a photo or video that featured your effect in the Instagram camera.

Shares for Instagram effects

The number of times someone took and shared a photo or video that featured your effect to a story on Instagram.