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Icons represent your effect in the camera. Follow the guidelines on this page or your effect may not be accepted.


Upload and crop your icon in Spark AR Hub along with your effect once it's ready to publish.

You could also use our template file to create an icon in advance. It looks like this:


Before you submit your icon, make sure that:

  • It's a PNG or JPG file.
  • It has square, not rounded corners.
  • The color space is sRGB.
  • The dimensions are a minimum of 200 x 200 pixels.
  • It doesn't include any transparency.
  • It doesn't use any of the Instagram color gradients, below.

Including text

Avoid including too much text — it will be difficult to read on a phone screen. If your icon does use words or logos, they should be large, clear and readable:


These icons follow our guidelines, and our best practice suggestions:

Best practice

Creating an expressive and memorable icon will help people notice and recognize your effect. Icons should:

  • Have simple shapes, sharp lines and bright colors.
  • Focus on representing the main theme of your effect — rather than all the detail in the full effect.
  • Have a simple background.
  • Capture the essence of the effect — to give people a good idea of what will happen when they use it.

It's worth testing how your icon looks at the actual size, on a mobile device.

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