During the publishing process, you’ll need to select platforms, an owner and publishers. These options control where the effect is published, which account manages the effect and which account the effect is attributed to.
The platform is where you publish your effect. You can either:
If you publish to all platforms you’ll be able to distribute, manage and view insights for one single effect across multiple platforms and you’ll only undergo one review process.
The effect owner must either be a personal Facebook account or a Facebook Page. The owner manages the effect and controls permissions
The publisher controls the account your effect is attributed to. This means the profile or Page that will be shown next to the effect wherever it’s displayed, used or shared. The publisher is either a Facebook account/Page or an Instagram account linked to the effect owner. Learn how to link your Instagram account/accounts.
In the example below, Instagram is the publisher and the Instagram profile m.smith is therefore shown alongside the effect Elephant in the room.
If you are publishing to multiple platforms, you can either:
If the platform is Instagram, the publisher can only be an Instagram account not a Facebook account or Page. The Instagram account chosen as publisher must be the same account across every platform (Facebook and Instagram)
If you’re only publishing to one platform: