Categories for Effects

Categories for Effects

When you upload an effect, you'll need to choose categories for it. Categories help people to browse and find effects they love.

If your effect appears in the Instagram effect gallery, it will be under these categories. Effects that represent businesses don't appear in the Effect gallery and therefore won't show under any categories.

Choose categories

You'll need to pick up to four of these categories for your effect. Pick those that are most relevant.

To help you decide, take a look at these descriptions of each category, and examples of effects that fit into them.


Examples: Noir, Mime Me and Beauty 3000.


Cosmetic and stylized effects that alter someone's appearance.

Examples: Freckles ②, Lil Icey Eyes and fakeup.

Camera Styles

For creating sketches or watercolors, or camera effects like VCR or Kaleidoscope.

Examples: Charcoal, VCR and Kaleidoscope.

Color and Light

Manipulations of vivid color or light.

Examples: LED Starburst, Light Streak and Light Leak.


Amusing or ridiculous effects to make people laugh.

Examples: Mouth Face, Surprised Eyes and Mona Lisa.


Gestures of love or positivity.

Examples: Floating Heart, Heart Bloom and Typography.

Weird and Scary

Unnerving effects with a twist

Examples: Love Machine, Red Devil and Vampire Nostalgia.


Effects that help people express how they feel.

Examples: Weather, I-Moji and Blue Monday.


Interactive games and quizzes.

Examples: Flappy Bord, FACE INVADERS 3D and Which Disney.


For celebrating holidays, cultural moments and other events.

Examples: New Year Mask, 2019 and Patty Caps!


Effects that share where people are or what's happening around them, or transport them to another place.

Examples: KC: I'm so in LOVE!, Fire Emoji and Palm Shade.


For showing appreciation of media, entertainment or sports teams.

Examples: SHOW TIME!, SoccerB and GGG.


Effects supporting a cause, movement or organization.

Examples: Save the Oceans and Save the Elephants.


Animal transformation or artwork.

Examples: Cute Bear, Kitten and Butterfly.

World AR

Effects that place AR objects into people's surroundings.

Examples: Poppy, TIGRÃØ and Space Eat Pizza.

Sci-Fi and Fantasy

Futuristic or fanciful effects and characters.

Examples: Leaving Planet A, AfterFormV1 and Face Hologram Box.


Innovative effects that immerse people in a story or scene.

Examples: IT'S ALWAYS YOU, Space Warp and what CABBAGE?.

Please note that Spark AR does not specifically endorse any of the effects featured in these examples.

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