When you upload an effect, you'll need to choose categories for it. Categories help people to browse and find effects they love.
If your effect appears in the Instagram effect gallery, it will be under these categories. Effects that represent businesses don't appear in the Effect gallery and therefore won't show under any categories.
You'll need to pick up to four of these categories for your effect. Pick those that are most relevant.
To help you decide, take a look at these descriptions of each category, and examples of effects that fit into them.
Cosmetic and stylized effects that alter someone's appearance.
For creating sketches or watercolors, or camera effects like VCR or Kaleidoscope.
Color and Light
Manipulations of vivid color or light.
Amusing or ridiculous effects to make people laugh.
Gestures of love or positivity.
Weird and Scary
Unnerving effects with a twist
Effects that help people express how they feel.
Interactive games and quizes.
For celebrating holidays, cultural moments and other events.
Effects that share where people are or what's happening around them, or transport them to another place.
For showing appreciation of media, entertainment or sports teams.
Effects supporting a cause, movement or organization.
Animal transformation or artwork.
Effects that place AR objects into people's surroundings.
Sci-Fi and Fantasy
Futuristic or fanciful effects and characters.
Innovative effects that immerse people in a story or scene.
Please note that Spark AR does not specifically endorse any of the effects featured in these examples.