Categories for Instagram Effects

Categories for Instagram Effects

When you upload an effect to Instagram, you'll need to choose categories for it. Categories help people to browse and find effects they'll love.

When you choose categories for your effect, we'll review them to make sure they fit. Once your effect is accepted, if it appears in the Effect Gallery, it will be under these categories unless it's promotional. You can also choose a new category for effects you've already uploaded, to give them the most exposure possible.

Choose up to four categories

You'll need to pick up to four of these categories for your effect. Pick those that are most relevant.

To help you decide, take a look at these descriptions of each category, and examples of effects that fit into them.


Examples: Noir, Mime Me and Beauty 3000.


Cosmetic and stylized effects that alter someone's appearance.

Examples: Freckles ②, Lil Icey Eyes and fakeup.

Camera Styles

For creating sketches or watercolors, or camera effects like VCR or Kaleidoscope.

Examples: Charcoal, VCR and Kaleidoscope.

Color and Light

Manipulations of vivid color or light.

Examples: LED Starburst, Light Streak and Light Leak.


Amusing or ridiculous effects to make people laugh.

Examples: Mouth Face, Surprised Eyes and Mona Lisa.


Gestures of love or positivity.

Examples: Floating Heart, Heart Bloom and Typography.

Weird and Scary

Unnerving effects with a twist

Examples: Love Machine, Red Devil and Vampire Nostalgia.


Effects that help people express how they feel.

Examples: Weather, I-Moji and Blue Monday.


Interactive games and quizes.

Examples: Flappy Bord, FACE INVADERS 3D and Which Disney.


For celebrating holidays, cultural moments and other events.

Examples: New Year Mask, 2019 and Patty Caps!


Effects that share where people are or what's happening around them, or transport them to another place.

Examples: KC: I'm so in LOVE!, Fire Emoji and Palm Shade.


For showing appreciation of media, entertainment or sports teams.

Examples: SHOW TIME!, SoccerB and GGG.


Effects supporting a cause, movement or organization.

Examples: Save the Oceans and Save the Elephants.


Animal transformation or artwork.

Examples: Cute Bear, Kitten and Butterfly.

World AR

Effects that place AR objects into people's surroundings.

Examples: Poppy, TIGRÃØ and Space Eat Pizza.

Sci-Fi and Fantasy

Futuristic or fanciful effects and characters.

Examples: Leaving Planet A, AfterFormV1 and Face Hologram Box.


Innovative effects that immerse people in a story or scene.

Examples: IT'S ALWAYS YOU, Space Warp and what CABBAGE?.

Please note that Spark AR Studio does not specifically endorse any of the effects featured in these examples.

How to select categories for your effect

When you publish a new effect, you'll be asked to select up to four categories when you're uploading your effect in Spark AR Hub.

The categories for your effect will need to be accepted by our review team before it can be confirmed.

Explaining your choice of categories

It's a good idea to provide more context about the categories you've selected, to help the reviewer understand your choice. You can provide this information in the Review Information section.

If our review team thinks your effect is better suited to another category, they'll change the category for you.

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