When you upload an effect to Instagram, you'll need to choose categories for it. Categories help people to browse and find effects they'll love.
When you choose categories for your effect, we'll review them to make sure they fit. Once your effect is accepted, if it appears in the Effect Gallery, it will be under these categories unless it's promotional. You can also choose a new category for effects you've already uploaded, to give them the most exposure possible.
You'll need to pick up to four of these categories for your effect. Pick those that are most relevant.
To help you decide, take a look at these descriptions of each category, and examples of effects that fit into them.
Cosmetic and stylized effects that alter someone's appearance.
For creating sketches or watercolors, or camera effects like VCR or Kaleidoscope.
Color and Light
Manipulations of vivid color or light.
Amusing or ridiculous effects to make people laugh.
Gestures of love or positivity.
Weird and Scary
Unnerving effects with a twist
Effects that help people express how they feel.
Interactive games and quizes.
For celebrating holidays, cultural moments and other events.
Effects that share where people are or what's happening around them, or transport them to another place.
For showing appreciation of media, entertainment or sports teams.
Effects supporting a cause, movement or organization.
Animal transformation or artwork.
Effects that place AR objects into people's surroundings.
Sci-Fi and Fantasy
Futuristic or fanciful effects and characters.
Innovative effects that immerse people in a story or scene.
Please note that Spark AR Studio does not specifically endorse any of the effects featured in these examples.
When you publish a new effect, you'll be asked to select up to four categories when you're uploading your effect in Spark AR Hub.
The categories for your effect will need to be accepted by our review team before it can be confirmed.
Explaining your choice of categories
It's a good idea to provide more context about the categories you've selected, to help the reviewer understand your choice. You can provide this information in the Review Information section.
If our review team thinks your effect is better suited to another category, they'll change the category for you.