Publishing
Categories for Effects

Categories for Effects

Choose the best category for your AR effect.

When you upload an effect, you'll need to choose categories for it. Categories help people to browse and find effects they love.

If your effect appears in the Instagram effect gallery, it will be under these categories. Effects that represent businesses don't appear in the Effect gallery and therefore won't show under any categories.

Choose categories

You'll need to pick up to four of these categories for your effect. Pick those that are most relevant.

To help you decide, take a look at these descriptions of each category, and examples of effects that fit into them.

Selfies

Examples: Noir, Mime Me and Beauty 3000.

Choose the best category for your AR effect.

Appearance

Cosmetic and stylized effects that alter someone's appearance.

Examples: Freckles ②, Lil Icey Eyes and fakeup.

Choose the best category for your AR effect.

Camera Styles

For creating sketches or watercolors, or camera effects like VCR or Kaleidoscope.

Examples: Charcoal, VCR and Kaleidoscope.

Choose the best category for your AR effect.

Color and Light

Manipulations of vivid color or light.

Examples: LED Starburst, Light Streak and Light Leak.

Choose the best category for your AR effect.

Funny

Amusing or ridiculous effects to make people laugh.

Examples: Mouth Face, Surprised Eyes and Mona Lisa.

Choose the best category for your AR effect.

Love

Gestures of love or positivity.

Examples: Floating Heart, Heart Bloom and Typography.

Choose the best category for your AR effect.

Weird and Scary

Unnerving effects with a twist

Examples: Love Machine, Red Devil and Vampire Nostalgia.

Choose the best category for your AR effect.

Moods

Effects that help people express how they feel.

Examples: Weather, I-Moji and Blue Monday.

Choose the best category for your AR effect.

Games

Interactive games and quizzes.

Examples: Flappy Bord, FACE INVADERS 3D and Which Disney.

Choose the best category for your AR effect.

Events

For celebrating holidays, cultural moments and other events.

Examples: New Year Mask, 2019 and Patty Caps!

Choose the best category for your AR effect.

Surroundings

Effects that share where people are or what's happening around them, or transport them to another place.

Examples: KC: I'm so in LOVE!, Fire Emoji and Palm Shade.

Choose the best category for your AR effect.

Fandom

For showing appreciation of media, entertainment or sports teams.

Examples: SHOW TIME!, SoccerB and GGG.

Choose the best category for your AR effect.

Causes

Effects supporting a cause, movement or organization.

Examples: Save the Oceans and Save the Elephants.

Choose the best category for your AR effect.

Animals

Animal transformation or artwork.

Examples: Cute Bear, Kitten and Butterfly.

Choose the best category for your AR effect.

World AR

Effects that place AR objects into people's surroundings.

Examples: Poppy, TIGRÃØ and Space Eat Pizza.

Choose the best category for your AR effect.

Sci-Fi and Fantasy

Futuristic or fanciful effects and characters.

Examples: Leaving Planet A, AfterFormV1 and Face Hologram Box.

Choose the best category for your AR effect.

Immersive

Innovative effects that immerse people in a story or scene.

Examples: IT'S ALWAYS YOU, Space Warp and what CABBAGE?.

Choose the best category for your AR effect.

Please note that Spark AR does not specifically endorse any of the effects featured in these examples.