Making Sure Your Effects are Accepted

When you’re publishing an effect, keep in mind that it will first be reviewed to make sure it meets Spark AR’s Review Policies before it can go live.

If you're publishing to Instagram, you’ll also need to follow Instagram's Community Guidelines. To publish to Facebook, see our Community Standards.

We’ve highlighted some of the most common reasons why effects are not accepted to help you better understand our policies and resolve issues.

Demo videos

My effect wasn’t accepted because my demo video was not captured in the Facebook or Instagram camera

You need to record a live demo of your effect being used, directly from the Instagram or Facebook camera, with no editing or post-production.

If you're recording a world effect, your demo video doesn't need to include a person but should still be recorded with the Instagram or Facebook camera. This is so users who come across your demo get the same result when they try the effect out themselves.

If you take a screen recording of a default Spark preview or film your laptop or mobile device screen, your effect will be rejected.

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Cosmetic procedures and face altering

My effect wasn’t accepted because it promotes the use or depicts the sale of a potentially dangerous cosmetic procedure.

To encourage safety and well-being on our platforms, we don’t accept effects that directly promote or encourage potentially-dangerous cosmetic surgery. This is in line with both our Community Standards and the Spark AR Review Policies.

These include effects with instructional elements such as surgery lines or needles, as they clearly promote cosmetic procedures.

These depictions differ from effects that change the size and shape of facial features, known as face altering effects. For example, we allow effects that make the users' eyes or lips bigger or smaller.

We will continue to take steps to avoid promoting face altering effects in the Instagram Effect Gallery, unless they are used as part of a character transformation — for example, to make the user look like an animal or fantastical character.

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