Making Sure Your Effects are Accepted

When you’re publishing an effect, keep in mind that it will first be reviewed to make sure it meets Spark AR’s Review Policies before it can go live.

If you're publishing to Instagram, you’ll also need to follow Instagram's Community Guidelines. To publish to Facebook, see our Community Standards.

We’ve highlighted some of the most common reasons why effects are not accepted to help you better understand our policies and resolve issues.


My effect wasn’t accepted because it contains text that's not integrated into the scene of the effect.

If your effect includes text that's not integrated into the scene, also known as static text, it won't be accepted. See our policy on visual text for more information.

This is because simply placing text on the screen tends to cover up and interfere with the AR experience instead of appearing naturally in the scene. Remember that people often prefer to add their own text and stickers to effects when they share them in their Instagram or Facebook stories. The only type of static text we accept is a timestamp or a few numbers on a film strip that don’t block the experience for users.

If you need to include text that’s not a timestamp, use a face tracker or plane tracker to track the text to the face or moving object.

For example, if you want to use a score counter in your gaming effect, track it to the user’s head using a face tracker, as in the example below.

For an example of how to integrate text into an effect, learn how to create a 2D photo effect with a dynamic timestamp.

Demo videos

My effect wasn’t accepted because my demo video was not captured in the Facebook or Instagram camera

You need to record a live demo of your effect being used, directly from the Instagram or Facebook camera, with no editing or post-production.

If you're recording a world effect, your demo video doesn't need to include a person but should still be recorded with the Instagram or Facebook camera. This is so users who come across your demo get the same result when they try the effect out themselves.

If you take a screen recording of a default Spark preview or film your laptop or mobile device screen, your effect will be rejected.


My effect wasn’t accepted because it contains logos that are not integrated into the scene of the effect.

If your effect includes a logo that's not integrated into the scene, it won't be accepted. See our policy on logos, for more information.

All logos in your effect must be natural to the real-world environment or surface they appear on. A single logo on a hat or T-shirt is acceptable.

It's also good to keep in mind that people prefer not to share effects that feel like ads. While we do allow you to include more than one logo, we encourage you to avoid branding elements as much as possible.

Cosmetic procedures and face altering

My effect wasn’t accepted because it promotes the use or depicts the sale of a potentially dangerous cosmetic procedure.

To encourage safety and well-being on our platforms, we don’t accept effects that directly promote or encourage potentially-dangerous cosmetic surgery. This is in line with both our Community Standards and the Spark AR Review Policies.

These include effects with instructional elements such as surgery lines or needles, as they clearly promote cosmetic procedures.

These depictions differ from effects that change the size and shape of facial features, known as face altering effects. For example, we allow effects that make the users' eyes or lips bigger or smaller.

We will continue to take steps to avoid promoting face altering effects in the Instagram Effect Gallery, unless they are used as part of a character transformation — for example, to make the user look like an animal or fantastical character.

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