Making Sure Your Effects are Accepted

When you’re publishing an effect, keep in mind that it will first be reviewed to make sure it meets Spark AR’s Review Policies before it can go live.

If you're publishing to Instagram, you’ll also need to follow Instagram's Community Guidelines. To publish to Facebook, see our Community Standards.

We’ve highlighted some of the most common reasons why effects are not accepted to help you better understand our policies and resolve issues.


My effect wasn’t accepted because it contains text that's not integrated into the scene of the effect.

If your effect includes text that's not integrated into the scene, it won't be accepted. See our policy on visual text, for more information.

This is because simply placing text on the screen tends to cover up and interfere with the AR experience instead of appearing naturally in the scene. Remember that people often prefer to add their own text and stickers to effects when they share them in their Instagram or Facebook stories. The only type of static text we accept is a timestamp or a few numbers on a film strip that don’t block the experience for users.

If you need to include text that’s not a timestamp, use a face tracker or plane tracker to track the text to the face or moving object.

For example, if you want to use a score counter in your gaming effect, track it to the user’s head using a face tracker, as in the example below.

For an example of how to integrate text into an effect, learn how to create a 2D photo effect with a dynamic timestamp.

Photographs of people

My effect wasn’t accepted because it contains a photograph or photorealistic image of a person. These can't be used in effects, whether or not you have permission from the subject or intellectual property owner.

Due to safety concerns we can’t accept your effect if it contains a photograph or photorealistic image of a person. If you need to include an image of a person, make sure it can’t be mistaken for a photograph.

For example, when creating a “Who are you?” randomizer effect, use non-realistic cartoon images instead of photos of real or fictional people.

Demo videos

My effect wasn’t accepted because my demo video was not captured in the Facebook or Instagram camera

You need to record a live demo of a real person using your effect directly from the Instagram or Facebook camera, with no editing or post-production.

It's important for example that when users who come across your demo video on Instagram get the same result when they try the effect out themselves.

If you take a screen recording of a default Spark preview or film your laptop or mobile device screen, your effect will be rejected.


My effect wasn’t accepted because it contains more than one logo and they are not integrated into the scene.

People prefer not to share effects that feel like ads and we encourage you to avoid branding elements. This is why we don’t accept effects that show more than one logo at a time.

If there is a logo in your effect it must be natural to the real-world environment or surface it appears on. A single logo on a hat or T-shirt is acceptable.

Randomizer (“which X are you?”) effects often include multiple logos. These are allowed because they cycle through each logo, one at a time. There is never more than one logo on the device screen at a time.


My effect wasn’t accepted because it contains non-standard instructions.

If you want to show instructions in your effect you must only use the instructions built into Spark AR Studio.

This policy allows us to guarantee that effects contain only simple and clear instructions, such as “Open your mouth” or “Tap your screen”, and that they are reliably translated and localized into the languages and markets we support.

If you need the user to perform a task that is not in the list of available instructions please share your feedback in Spark AR Community so we can continue to update and refine the list.

Cosmetic procedures and face altering

My effect wasn’t accepted because it promotes the use or depicts the sale of a potentially dangerous cosmetic procedure.

To encourage safety and well-being on our platforms, we don’t accept effects that directly promote or encourage potentially-dangerous cosmetic surgery. This is in line with both our Community Standards and the Spark AR Review Policies.

These include effects with instructional elements such as surgery lines or needles, as they clearly promote cosmetic procedures.

These depictions differ from effects that change the size and shape of facial features, known as face altering effects. For example, we allow effects that make the users' eyes or lips bigger or smaller.

We will continue to take steps to avoid promoting face altering effects in the Instagram Effects Gallery, unless they are used as part of a character transformation — for example, to make the user look like an animal or fantastical character.

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