Making Sure your Instagram Effects are Approved

When you're publishing an effect, you'll need to follow Instagram's Community Guidelines, Spark AR review policies and Spark AR and Frame Studio Terms.

If you're submitting an effect for Instagram, there are some additional guidelines you should follow. Otherwise, your effect won't be approved during the review process.

Before you submit an effect to be published to Instagram, make sure:

  1. It meets our frame rate guidelines and file size limit.
  2. Your effect has the right instructions.
  3. You've used instructions correctly - for example, you haven't used custom controls.
  4. Your effect doesn't completely obscure facial expressions.
  5. You've checked our community standards and policies.

It's also worth taking a look at our best practice guidelines - you'll find tips and tricks for making effects that people will want to share.

Frame Rates and Maximum File Size

We test frame rates to avoid poor experiences for users.

Make sure the effect has an FPS of at least:

  • 24, on an iPhone 7.
  • 20, on a Nexus 5 or similar device.

You can use the Spark AR Player to check the frame rate.

The maximum file size is 4MB. Find out more about compressing textures and optimizing other parts of your effect if you need to bring the file size or frame rate down.

When to use Instructions

It's always a good idea to use instructions if someone needs to interact with your effect for it to work properly. For example, if somebody needs to tap the screen to trigger an animation.

Instagram effects that only work in the back camera - for example plane tracking effects - must have instructions. Here's an example of a graph built in the Patch Editor. It tells the user to flip the camera if they're using the front camera, so they can see a plane tracking effect through the back camera.

Using Instructions Correctly

Use the built-in instructions available in Spark AR Studio. Effects using custom controls, for example pickers, keyboards and buttons won't be approved.

It's best to use either:

Avoid Obscuring Facial Expressions

People like to see themselves and their friends when they're using effects. Avoid taking over the majority of the camera view or making people unrecognizable to themselves.

If you do make a mask effect that covers the face, it should react to the user. For example, it should respond to their expressions, movements or interactions. It shouldn't be a static mask.

Community Standards and Policies

Before you submit an effect, make sure you've checked and followed our community standards, review policies and platform policies.

The following excerpts are especially important for augmented reality effects.


Do not submit effects intended to promote bullying, self-harm or violence. This includes effects featuring weapons.

Cultural sensitivity

Do not submit effects:

  • Intended to alter physical features to look more like any ethnicity - for example, altering skin color, hair or eyes.
  • That allude to, or perpetuate, negative stereotypes of a group.
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