As a result of the coronavirus (COVID-19) outbreak, we have a reduced capacity to review effects and delays in publishing are expected. Learn more.
AR effects can be used to promote brands and products on Instagram. If your effect is promotional, you’ll need to let us know when you upload it to Spark AR Hub.
Two things determine whether an effect promotes a product or brand:
An effect is promotional if it includes a:
An effect is also promotional if the Instagram account it’s being published from meets any of these criteria:
If you’re publishing from a business account and aren’t promoting a product or brand, switch your account back to a personal account or convert it to a Creator Account. Your effect then won’t be considered promotional, unless it meets one of the criteria above.
An effect isn’t always promotional when the account publishing it:
In these cases we’ll check the content of the effect, then decide.
When you upload your effect to Spark AR Hub, you'll be asked to confirm whether the effect promotes a brand or product. You should tick the box next to This effect or account promotes a brand or product if it meets the criteria for a promotional effect above.
If you're using a personal account with business features enabled, you don't need to check the box if the effect isn't promoting a business.
If you’re publishing from a business account, the checkbox will be ticked by default. You can only change this by converting the account to a personal account or Creator Account.