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Insights for Instagram Effects

You can view insights to track engagement with your effects in the Instagram camera.

Insights are available from October 25, 2018 onward.

When insights become visible

You'll need to wait a few hours after an effect goes live to start seeing insights for it.

Combined insights for all effects belonging to an owner, as well as insights for individual location-targeted effects, won't become visible until they reach a certain count.

Viewing insights

To see insights for individual effects you've published to Instagram:

  1. Go to the Effects page in Spark AR Hub.
  2. Click on the name of your effect. You'll see the insights for your effect.

To see insights for all effects belonging to a particular owner (Facebook profile or Page):

  1. Go to any page in Spark AR Hub.
  2. Select the effect owner from the dropdown list at the bottom of the left sidebar. You’ll see the insights for that owner, for all effects on all platforms.

Understanding insights

You'll see 3 metrics for each effect: Impressions, Captures and Shares. The insights don't currently include impressions or shares for effects used in live videos or direct messages.

Impressions for Instagram effects

Impressions are the number of times an effect has been displayed on screen.

This includes when an effect is shown while someone is trying it out in the Instagram camera, and when the effect is displayed in a shared story on Instagram.

Impressions are also broken down by channel. You can see the number of times an effect was shown:

  • In the Instagram camera - Camera impressions.

  • In Instagram stories - Story impressions.

Captures for Instagram effects

The number of times someone captured a photo or video that featured your effect in the Instagram camera.

Shares for Instagram effects

The number of times someone took and shared a photo or video that featured your effect to a story on Instagram.

Join the Spark AR Creator's community

Find inspiration, see examples, get support, and share your work with a network of creators.

Join Community

Join the Spark AR Creator's community

Find inspiration, see examples, get support, and share your work with a network of creators.

Join Community

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